Yee Hah! BETT 2007 sees Shoo Fly make their debut appearance at the show along with the launch of their first unique I-Fly POP-UP Book, 'The Three Little Cowboy Builders'. The POP-UP Book has stunning animation and narration, and there's a lesson or two to be learnt in this darkly humorous version of The Three Little Pigs... go to school make the grade, take advice and learn a trade, or...?

The Three Little Cowboy Builders is the first of it's kind, a 3D POP-UP Book for use on Interactive Whiteboards and PC's that you can read, explore, even turn upside down!

Once you've explored the story children can use Shoo Fly's NEW Story Creator software to interact with backgrounds, characters and objects from the POP-UP Book to design, write and illustrate new stories onscreen.

But here's the most exciting bit of all, children can print out pages of The Three Little Cowboy Builders POP-UP Book and build a real 3D POP-UP Book complete with moving mechanisms.

Come and see for yourself, meet the Shoo Fly team and slap your thigh and say Yee Hah! to The Three Little Cowboy Builders. Visit stand SW51 in the software zone.